Job Posting: Esports Marketing & Events Manager

Esports Marketing and Events Manager

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Description of Role and Responsibilities

The Saints Esports Marketing and Events Manager is responsible for developing, implementing and executing strategic marketing plans and will be the event lead for all events run within the facility that fall outside of regular varsity activity. The Saints Esports Marketing and Events Manager will also provide assistance in areas of need to facilitate continued growth of the esports program.

Location: This position is in-person on our main campus in Windsor, Ontario, Canada

REPORTS TO: The Esports Director (Primarily); with some direction from the Assistant Esports Director

Specific Duties

  • Work closely with the Esports Director to build and execute a holistic event management plan for the Nexus and esports programs 

  • Facilitate and coordinate esports events including but not limited to collegiate tournaments, high school tournaments, elementary school tournaments, and tournaments open to the general public

  • Create and oversee youth esports camps

  • Create and oversee weekly/intramural esports events to engage the student body

  • Serve as the initial point of contact for external event bookings in the Nexus including but not limited to birthday parties, field trips, corporate outings, and third-party operator esports tournaments

  • Create and manage rule sets and tournament format documentation

  • Build brackets and schedules for esports events on campus

  • Coordinate with production team for broadcasting of on-campus events

  • Coordinate the marketing efforts for proper advertising and promotion of events

  • Keep up to date with new esports titles, events, and marketing trends

  • Build and oversee an annual events budget

  • Responsible for staffing esports events on campus with a mix of student work-study, scholarship, volunteer, academic placement, and third-party labour as necessary

  • Work closely with the Esports Director to build and execute a holistic marketing plan for the esports programs

  • Build and oversee an annual marketing budget

  • Oversee social media accounts and websites to engage existing customers and establish positive public relations

  • Implement search engine optimization (SEO) in online media

  • Communicate and negotiate with ad agencies, employees, marketing staff, editors, and writers

  • Produce short and long-form content that highlights the teams, players, and events to build and cement the legacy of the Saints as a top tier program

  • Produce activations to build and maintain relationships with program partners and sponsors

  • Track monthly Key Performance Indicators as it pertains to marketing and event management activities

  • Directly supervises marketing staff including a mix of student work-study positions as well as scholarship, volunteer, and academic placement positions on occasion

  • Health & Safety duties as assigned

  • Perform other duties as assigned by the Esports Director

Desirable Professional Qualifications

  • Diploma or degree in a related field or discipline

  • Candidate should have a strong understanding of esports 

  • Should be a creative thinker who is eager to put their ideas into action

  • Must possess excellent organizational and time management skills

  • Must possess excellent knowledge and understanding of esports marketing

  • Video editing and graphic design experience considered an asset

  • Strong communication skills

  • Minimum of one year of experience working in esports

  • Demonstrated strong interpersonal and problem-solving skills

  • Ability to work a flexible schedule, including weekends, and evenings

  • Ability to travel with teams as required

  • Drivers license is an asset

  • Must have a passport or be willing to acquire one for international travel

Compensation and Benefits

  • Salary Range: $40,000-50,000 CAD

  • Other Benefits include:

    • Performance based year end bonus

    • Holiday bonus

    • Vacation Entitlement

    • Health and personal time off

    • Flexible health and dental benefits

Apply here

Chris Funston